As our website is all in Dutch, we would love to give you a small peek into what we do with this English introduction.

Food waste
According to research, 30 to 50% of all the food in the world is thrown away. That’s quite unbelievable! How is that possible? Let’s take a look at the facts:

  • Worldwide we waste 1.3 billion tons of food: that’s one third of the entire food production.
  • At the same time, 1 billion people worldwide are in need of food. And the world population continues to grow from 7 to over 9 billion people by 2075.
  • The food that is wasted in the USA alone is enough to feed all the hungry people in the world. Of course this is only in theory. But still…..
  • About 10% of fruits and vegetables get wasted because of their looks. This can partly be explained by past EU legislation that restricted the sale of wonky veggies. However, after 2009 the law became less strict in this criteria. Still these wonky veggies and fruits hardly ever make it to the shelves. It seems like we got used to the “perfect quality”.

And what exactly does Kromkommer do about it? Keep on reading!

The story of Kromkommer
Kromkommer (a Dutch wordplay on the words cucumber and crooked) was founded in 2012 by Jente, Lisanne & Chantal with the mission to save all the fruits and veggies that otherwise would have been thrown away because of their appearance or overproduction. Instead of ending up in the bin these wonkies should end up on someone’s plate! We believe in a world without waste and strive for equal rights for all vegetables and fruits. To be able to make this mission work we have to change the whole system and work towards a new definition of quality

The Krommunity
We believe that you can never make big change happen on your own. Therefore we work with our community, that we call Krommunity (yes, in case you didn’t notice, we love wordplays). The Krommunity consists of fans (consumers), farmers and growers, stores, retailers and all other partners we work with. Together we can do big things and make change happen. Because we believe in the power of our Krommunity, we use crowdfunding as a tool to launch our products.

In January 2014 we started a crowdfunding campaign in order to make our dream come true: to bring the wonky veggies back to the consumer with our own product line. In two months 865 wonky lovers collected €31,765! And enough to start the production of three wonky veggie soups. In May 2014 the first Dutch soup line made out of wonkies was a fact. As we speak the soup can be bought at over 150 stores and restaurants throughout the country. Currently we sell 9 different flavours and more are on their way! And in September 2018 we also launched a line of organic fresh soups. With these products together we have already rescued thousands of kilos from the trash bins.

We love campaigns!
We want to tell people the story of wonky fruit and vegetables and increase the awareness on food waste. We do that with our products, but also with inspiring campaigns. For example, we held the Bijna Waste Geweest Feest (a bit hard to translate, but let’s say “The save- the-almost-waste-party”) where with crowdfunding we sold 10.000 kilo’s of crooked veggies and fruits that otherwise would have turned into waste. You could also find us at the Pride Amsterdam with cute, small plums, because “Size doesn’t matter”! We opened the first Wonky Vegetable and Fruit Store in the country and hosted a wonky fruit and vegetable museum at Mysteryland. In 2018 we focused our wonky powers on politics and the European trade norms. You can read our vision on this topic here.

Play with us
It is our goal to not exist anymore. Because if we do our job right, there won’t be enough veggies and fruits to make products out of; they will all end op on the supermarket shelves. But, we’re not there yet! That’s why we took our next step in October 2018 and launched a wonky fruit and vegetable toy set together with sustainable toy brand PlanToys. With this set we want to reach as many kids as possible and teach them about wonky produce.

And as always, we are up to new adventures….

Do you want to join us in our mission for equal rights for all veggies and fruits? Join our Krommunity! If you need more information or just want to have a chat, please let us know.