As our website is all in Dutch, we would love to give you a small peek into what we do with this English introduction. If you need more information, please let us know.
According to research, 30 to 50% of all the food in the world is wasted. That’s quite unbelievable! How is that possible? Let’s take a look at the facts:
- Worldwide we waste 1.3 billion ton of food: that’s one third of the entire food production
- At the same time 1 billion people worldwide are in need of food. And the world population continues to grow from 7 to over 9 billion people by 2075.
- The food that is wasted in the USA alone is enough to feed all the hungry people in the world. Of course this is only in theory. But still…..
- An estimated 5-10% of fruits and vegetables get wasted because of their looks. This could partly be explained by past EU legislation that restricted the sale of wonky veggies. However, after 2009 the law became less strict in this and it is now hardly relevant. Still these wonky veggies and fruits hardly ever make it to the shelves. It seems like we got used to the “perfect quality”.
How it all started
Our Kromkommer (a wordplay of the words crooked and cucumber) adventure started on a rainy Tuesday afternoon in the local market in Rotterdam. For the study Business Economics Jente & Lisanne looked into big world problems such as climate change and food waste. Looking into the food waste issue and seeing those astonishing facts inspired us to to try and change the food system. Therefore they went to the local market to collect the fruit and vegetable leftovers at the end of the day. There they also discovered that the bins of supermarkets and restaurants were filled with the tastiest food. When Jente & Lisanne dove into the topics of food waste, they also noticed that food was thrown away because it was too small, too big, too crooked or had a funny shape. When they saw those two-legged carrots and wobbly tomatoes (and loved them!) the girls realized that something had to be done about it. In 2013, Kromkommer joined forces with Too Good To Waste and Chantal joined the club.
Kromkommer was founded with the mission to save all the fruits and veggies that otherwise would have been wasted because of their looks or overproduction. To be able to make this mission work, we have to change the whole system. Instead of ending up in the bin these wonkies should end up on someone’s plate! We believe in a world without waste. And therefore a lot has to be done….
The power of the Krommunity
We believe that if you want to make big change happen, you can never do that on your own. Therefore we work with our community, that we call Krommunity (yes, in case you didn’t notice, we love wordplays). The Krommunity consists of fans (consumers), farmers and growers, stores, retailers and all other partners we work with. Together we can do big things!
What we do
In January 2014 we started a crowdfunding campaign in order to make our dream come true: to bring the wonky veggies back to the consumer with our own product line. In two months 865 wonky lovers collected €31,765! And enough to start the production of our three wonky veggie soups. Beginning in May 2014 the first Dutch soup line made out of wonkies was a fact. Check the launch video here. As we speak the soup can be bought at over 50 stores throughout the country. Now that the soup line is on the market we are thinking of making new recipes and products in order to save more wonky veggies and fruits.
Next to the product line, we also want to increase the awareness of food waste. We do that by some amazing campaigns. We simply looooove to campaign. This autumn we organised the Bijna Waste Geweest Feest (a bit hard to translate, but lets say “The save- the-almost-waste-party”) where we sold 6300 kilo’s of crooked veggies and fruits that otherwise would have turned into waste. It was an amazing result and a great day! Check the video here. But we also celebrated the wonky veggies in Rotterdam and join the discussion about food waste – see for example the letter we wrote to Intermarché.
Our ultimate goal is to see wonky veggies on the shelves, for the same price as their “perfect” brothers and sisters. We believe this is possible and we will keep going until we make this happen. Are you in?